Naming a site is more trouble than you might think. Check out the Start-Up Podcast episode on the topic (How to Name Your Company). In it, the fledgling audiostory company/app gets pro-bono help from a giant branding firm. They walk away named Gimlet Media–which works, especially for drinkers. A gimlet is, in addition to a boozy concoction, “a small T-shaped tool with a screw-tip for boring holes.” “Boring Holes” evokes a hater’s view of the This American Life offspring. But this is a digression…
During the SUP ep, the name that first jumped out as a frontrunner for this site is suggested: Glisten. The name I’d been imagining, shouted all over the podcastosphere. The future-fantasy moment–“How’d you find that song?” “I glistened it–wasn’t to be. In any case, the URL is taken, and Glisten is already a dishwasher cleaner (does it clean your dishes or your dishwasher?). It’s also a music outfit. So…no good.
The hunt, with lots of help from who.is, continued. Some final contenders (available not so long ago, if you’re looking):
auxville.com (not bad)
earbly.com (hmm)
earitable.com (meh)
earkitty.com (vetoed by wife)
earshark.com
earmotor.com
soundbarrel.com
It’s not so simple to come up with a few usable-ish names given how much gobbling up of every semi-viable phrase has occurred. The list below, all taken–though some are for sale:
clangor.com (oh well, too bad)
aux.com (available for $345,000)
streamriver.com (kinda catchy, though suggests fishing)
stomper.com ($42,000)
auxie.com ($2,286)
earplanet.com (a mere $2,868)
Long story short, we’re Songblimp.
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