Category: Start

  • Naming Names

    —

    in

    Naming a site is more trouble than you might think. Check out the Start-Up Podcast episode on the topic (How to Name Your Company). In it, the fledgling audiostory company/app gets pro-bono help from a giant branding firm. They walk away named Gimlet Media–which works, especially for drinkers. A gimlet is, in addition to a…

  • Starting Up

    —

    in

    So it began like this: Listening to the Start-Up Podcast, reading No Place to Hide, marveling at all the info the NSA scoops up. The enormity of the net. Data. It got swirled together in a dream. Someone was asking about the new app I was working on. App? My dreaming self had an answer… I…